The Best Photo Editing Software for Real Estate

The Best Photo Editing Software for Real Estate

150 150 Lily Denesha

There’s no denying that great photos make all the difference when it comes to selling a house. Research has shown that people tend to be heavily influenced by photos over written descriptions when shopping for houses. Researchers have also proven that the quality of photos associated with a property has a significant effect on how long it remains on the market. The better quality the photos, the quicker the property is sold. Investing in the right photo editing software for real estate is a great way of putting you ahead of the pack.

Technology is evolving quickly, and real estate agents have to keep up. With brand new technology coming available all the time, it is more important than ever for photographers to have the equipment necessary to set them apart from the competition. This goes beyond good lenses and tripods. Software can help bring out the best parts of your photos. Marketing the highlights of your home is a great way to expedite selling. Editing can truly make the difference between good photos and great photos. Let’s go over some of the top-rated photo editing software and determine which one is right for you.

Photomatix Pro 6

High points:
– Affordable
– Specified for Real Estate
– Can be used on more than one device
– Natural looking photos
– Batch processing
– Simple and user friendly

Photomatix Pro 6 is available for Mac and PC users for a single payment of $99. There are no additional fees. For the lite user, Photomatix Essentials only costs $39. There is also a version available made specifically for real estate, Photomatix Essential RE. The great thing about this program is that you aren’t locked into the version you choose forever. You can upgrade any time by paying the difference. Each purchase allows the user to access the software on multiple computers.

This software boasts tons of tools specifically designed to create bright HDR images without looking over-processed. It comes loaded with presets created for interior real estate photos. Users can also batch process by applying identical adjustments across a specified set of multiple images. This makes it even easier to edit multiple photos at once. Real estate agents will find this especially helpful if the property being photographed has consistent lighting throughout.

For real estate agents or photographers searching for something simple, straightforward, and sleek: this program is a great choice. The Photomatix RE version specifically focuses on real estate, giving users a straight-forward program to quickly create great photos. This program is ideal for real estate agents who are not professional photographers and don’t need a million different unnecessary editing bells and whistles.


Aurora HDR

High points:
– Intuitive Interface
– Amazing results

A fast and responsive program, Aurora HDR boasts competitive pricing at $99 and some serious bang for your buck. There are tons of tools available to the user that allow the best results possible. Groundbreaking HDR photographer Trey Ratcliff created the program for fellow photographers. The program also includes 24/7 tech support for its customers. Aurora HDR is available on Mac and PC.

However, there are some drawbacks with this program. The first is that the user has to pay full price to upgrade to an updated version. This can be costly if you want to keep up with new features (as all photographers should). In addition to this, several reviews of Aurora HDR claim that the presets look heavily processed and unnatural.


Adobe CC for Photographers

High points:
– Two programs for the price of one
– Options are endless
– Efficient organization

Containing both Lightroom and Photoshop, this programming bundle contains a huge variety of awesome tools specifically made for photographers as a one-stop shop. Photoshop allows for infinite creative freedom with layering and masking abilities unlike any other program. Lightroom is a powerhouse program on its own that contains options for editing and adjustment along with a user-friendly catalog for organization. This can be super helpful for photographers who may have too many photos to keep track of effectively.

A large drawback for users is the cost for this program. At $9.99 a month, a long-term relationship with Adobe CC for photographers can be costly. This program also doesn’t cater to HDR users like other competitors do.

Photographs are only as good as their final edit. As a photographer, it is incredibly important to keep up with the newest tools and programs available in order to keep up with, and even push past, the competition. The right photo editing software for real estate will help you more than just an expensive camera or the right lens. In order to ensure that you are putting the best product possible out there, consider your editing options. Choose the one that is best for your needs and your budget. And if this is all too overwhelming, you can always hire a professional HDR photographer!

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